Yo! My name is Joe Toscano, but my last name is hard to say so you can just call me @realjoet.
I used to be an Experience Designer at R/GA on our Google team, which was embedded on campus in Mountain View. It was cool. Lots of perks. Great perks. But I didn't care. That's not what I signed up for. I signed up to make a meaningful impact on the world, and as time went on I felt that just wasn't an option.
I left in early 2017 because of ethical concerns within the industry. I decided my time would be better spent helping make change from the outside.
Since then, I've written a book called Automating Humanity. I've traveled to more than 19 different states and nations across four different continents to speak about ways to resolve technology's ethical dilemmas. And I've launched the Better Ethics and Consumer Outcomes Network (BEACON) to help inspire purpose driven innovation within the industry.
BEACON's purpose is to create a better future, through technology. Our day to day is spent helping companies proactively identify issues and translate those issues into positive-sum business—solutions that improve both the situation for consumers and the company's bottom line—before they become headline news.
My goal in life? Create the future. And do it ethically.
PS—I know my site could be prettier. I have bigger priorities at the moment. Want pretty things? Check out my IG or these dope Drake Valentine's Day cards I made with a remix of his lyrics and baby pictures ⚡️