Being able to design without knowing how to develop is like being stuck in sleep paralysis — you can vividly see everything you're dreaming of but you can't make anything happen. Together, these skills allow me to bring the things I dream up to life.

I have experiences and education in a variety of fields , all of which synergistically improve my ability to creatively solve problems.

I strive to make things so simple and useful they can't help but move us forward.

Picture of Joe

Joe Toscano

UX Designer & Engineer

I Build

Spiffly.is cover image

Spiffly.is

Front-End Engineer

Spiffly is a marketplace for good. A place for B2P — that's business to prosumer — transactions. Prosumers get products at wholesale cost, which takes the risk out of trying something new and gives them motivation to promote the product if it's good. Businesses still make money but get marketing from prosumers' social presence.

I built the front-end of Spiffly.is, an e-commerce site, in less than 100 hours despite never having worked with Swig, Node.js or Sass before.

Visit Site Close
TGI Friday's cover image

America's Next App

Front-End Engineer

Created a micro site for TGI Friday's while I was working at Made to generate a public decision on what app should be created and added to Friday's selection of Endless Apps.

The site was viewed and interacted with by millions of users across a variety of viewports.

Visit Site Close
Evol Foods cover image

Evol Burritos

Front-End Engineer

Built the front-end of Evol's site using an incredibly modular code base in order to decrease production time and increase agility of production.

The site was built to be displayed on screens down to IE8 in order to meet the needs of the millions of visitors, from across the globe.

Visit Site Close
Material Design UI Kit cover image

Material Design Atomic Boilerplate

Designer

Have you ever heard of Atomic Design? If you haven't, you should read the article I wrote about Atomic Design and the follow-up I wrote about how it can save you time and money on your design process.

I created this boilerplate to make it easy to get into Atomic Design. It currently has over 400 downloads on MaterialUp, over 2600 downloads on Sketch App Sources, and even got mentioned amongst the Best Sketch App Design Tools on the market!

Download it for free today!

Download Close
Spiffly.is
TGI Friday's
Evol
Material Design Atomic Boilerplate

I Write

InVision cover image

InVision

Guest Writer

InVision is the world’s leading design collaboration platform. I write interesting and educational articles on everything from design to prototyping to code for millions of creatives, across the globe.

Unicorn workflow article cover image

The Unicorn Workflow

Author

We’ve been making style guides, elemental guidelines, mood boards and many other tools to help make our designs easier to understand for years now. Similarly, developers have been using things like Bootstrap, Foundation, Bourbon and other, similar tools to make their life easier when it comes time to code. When we compromise and work together, life gets much easier for both sides. That’s what Atomic Design is here for.

Atomic design isn’t about designing a single instance or page, it’s about designing with the big picture in mind — it’s about designing the core of the system.

Read More Close
Modular design article cover image

You're Burning Budget on Design

Author

One of the biggest problems I experience when working with another designer, or team of designers, is the handoff. When I need to take over someone else’s work, it’s not uncommon for the design to lack organization. At best, the design might be organized the way whoever handed it off to me prefers to work. Time wasted translating the design into something I can understand and work with becomes a deficit in the company’s bottom line.

Along with increasing your ability to communicate within your team, modular design also makes changing styles across your design incredibly simple. Done properly, modular design will exponentially decrease your production time and increase your bottom line.

Read More Close
Consistent design article cover image

The Value of Consistent Design

Author

When someone visits a site for the first time, that’s a new experience. You can make the experience look and feel the same as others but, ultimately, it’s different because the core product is (hopefully) different. While I don’t believe in walking through the motions, the less a user has to learn during a new experience, the better.

We should design with this in mind.

Read More Close
Meaning of learning article cover image

Designing for Global Meaning and Attention

Author

he sun rises in the east and sets in the west. Fire is hot. If Donald Trump gets elected president, it’ll be the first time a reality TV series is set in the White House.

These are things we can all agree on.

Essential truths are things we know to be true regardless of culture, context, or any other confounding variable.

Good design speaks an essential truth. Great design speaks an essential truth without saying a word.

Read More Close
Meaning of learning article cover image

Designing for Global Meaning and Attention

Author

If you type “Learn” into Google, you’ll receive nearly 3 billion results in less than half a second. And at the same time, Google will have learned something about you.

But what does it actually mean to learn?

Read More Close
InVision
The Unicorn Workflow
You're Burning Budget on Design
The Value of Consistent Design
Designing for Global Meaning and Attention
What Does It Mean To Learn?

I Play

Drake's Valentine Club cover image

Drake's Valentine Club

Designer/Developer

Want to be Drake's Valentine? Of course you do. And now you can be.

If Drake isn't your favorite, this isn't for you.

Visit Site Close
Rosie cover image

Rosie

Designer & Engineer

Eating healthy is hard, especially when you don't understand the numbers. Rosie is a technology I've created that teaches users to eat intuitively.

Stop counting numbers, start enjoying life.

Read More Close
Plantar Fasciitis ball cover image

Plantar Fasciitis Ball

Product Designer

As a college athlete I experienced a lot of injuries, from sprained ankles to separated shoulders and torn groins all the way to major concussions — the worst of which was probably plantar fasciitis. Not because it’s the most painful (although it can be damn near crippling at times), but because it’s a nagging injury that never fully goes away.

Physical therapists will give you some exercises then tell you to roll on a golf ball or a frozen water bottle. The rolling on a golf ball is to help alleviate the pain that comes from an inflamed fascia by manipulating the muscle using self myofascial release (SMR). The cold combats the inflammation by literally cooling it down.

Being a trainer myself, I immediately looked for alternatives. There had to be some combination that dug deeper and also provided the cold therapy. But there weren't. So I made one.

Read More Close
Black & White illustrations cover image

Black & White Illustrations

Illustrator

During my time at BDW we were challenged to create illustrations with two words we drew from a hat. Mine were Black & White.

What can you do with Black & White only? More than you think.

Visit Site Close
Color Changed Tigers cover image

Color Changed Tigers

Illustrator

I've always loved tigers. If I could have an exotic pet, it'd be a tiger or a kangaroo.

Visit Site Close
Drake's Valentine Club
Rosie
Plantar Fasciitis Treatment Ball
Black & White Illustrations
Color Changed Tigers

I Hunt

A few years ago I took a leap of faith and decided to relentlessly hunt down my dreams, regardless of anyone's opinion.

Since then I've completed BDW, one of the most accelerated designer/developer programs in the world. I've landed a full-time spot at Quick Left, one of the top software consultancies in CO. And I've started writing for InVision, one of the most popular design blogs in the world.

People tell me all the time I must feel so accomplished, but I feel like I've only scratched the surface.


By signing up to join The Hunt you'll get access to the articles I write and assets I build to speed up my process before anyone else, along with articles that have helped me along the way.

But this isn't a one-way street — we're in this together. Let me know what you would like to learn or how I can help you on your hunt, and I'll do everything I can to help you reach your goals. And I hope you do the same, for our community.

Alone we may succeed, but together we'll feast.


Join The Hunt today.

Email Format

Wanna chat?

yo@realjoet.me